Our Services
Public Relations
In 2008 O’Sullivan PR, the leading Cork-based Public Relations consultancy, joined H+A Marketing Group, completing the full-service offering of marketing communications services. O’Sullivan PR, established in 1981, is the only Public Relations Consultancy Association (Ireland) member in Ireland located outside Dublin. H+A Marketing and PR provides the following Public Relations specialties:
- Media Relations
- Media Training
- Change Management Communications
- Crisis Management
- Copy-writing (speeches, DVD, video scripts, etc)
- Planning Issues & large-scale consultation programmes
- Strategic Communications Planning
Media Relations In a climate of ever increasing competition for all organisations, effective media relations is an essential element of all PR campaigns. For over 25 years, H+A Marketing and PR has used its constantly growing knowledge of media requirements and media trends to ensure that the style, type and level of exposure our clients receive closely matches their stated objectives. Carefully targeted media lists, close contacts within the media, both on-line and traditional, well crafted releases and well thought-out photos all serve to deliver proven results for our clients. In line with the running of planned media relations’ campaigns, we also provide a comprehensive print and on-line media monitoring service, and provide our clients with regular PR campaign evaluation reports, containing detailed analysis of media coverage achieved.
Media Training Interactive media-training courses ensure that clients are prepared for, and fully equipped to deal with all media scenarios. Our training courses will assist clients to approach media interviews as opportunities for delivering key messages, providing them with the tools and confidence needed to deal with the media in all its forms. Our media training can last up to a day but all our courses are tailored to each client’s particular strengths or weaknesses. We have a number of exercises and role plays to help our clients deal with a variety of situations. These are all filmed on the day and reviewed with the client ensuring you get the most out of the sessions.
Change Management Communications The decision to reduce staff numbers or close a facility is a difficult one for management to make and for staff to hear. Emotions run high in such situations and the reputation of a company or brand can be damaged if the process is not handled professionally and with the concerns of the staff affected at the forefront of any planning. H+A Marketing and PR has extensive experience in this area, having worked with large multi-national corporations and small-scale indigenous companies.
Crisis Management Effectively dealing with crisis situations is one of the most vital areas of expertise for management teams. The only certainty for an organisation is that somehow, at some stage, a crisis will occur. How that crisis is handled is too important a variable to leave to chance. With over 25 years experience in helping clients navigate their way through crisis situations, H+A Marketing and PR is uniquely placed to assist organisations in this regard. Our industry knowledge and extensive media relations experience, allied with our hands-on crisis management involvement, ensures that clients receive the best in current crisis management techniques and training.
Copy Writing The effective use of words can never be under estimated. Whether you need an inspiring and well structured speech or simply the text on your website updating; we have the skills and experience to make sure that the key messages you need to convey to your audience are delivered in a way that engages the reader or recipient.
Planning Issues and large-scale public consultation For the past 25 years, H+A Marketing and PR has played an integral part in helping clients negotiate their way successfully through Ireland’s planning, licensing and development processes. The in-depth knowledge we have acquired from our involvement in many different types of planning campaigns means that we are ideally suited to assist organisations to deal effectively with any planning issues that might arise. From the various stages of preparing and submitting a planning application, through the commissioning of Environmental Impact Assessments and the development of comprehensive public awareness programmes, H+A Marketing and PR has provided invaluable strategic advice and expertise on numerous sensitive projects.
Strategic Communications Planning Guiding an organisation’s business plans and objectives from the planning stage to successful implementation and completion can be a difficult process. H+A Marketing and PR has extensive experience of working with clients to best identify their communications requirements and structuring them so that they compliment and enhance the organisation’s overall business objectives.