Our Services
Internal Communication
H+A Marketing and PR uses tried and tested marketing methodologies to help organisations to achieve their goals through internal communication. Unlike most other agencies, we combine internal communications consultancy at the highest international level with a full-service design and web development studio to provide our clients with award-winning, integrated communications solutions that affect changes in behaviour, influence attitudes, foster an environment where co-worker engagement becomes the norm and positively impact on operations and on the bottom line.
H+A has extensive experience working across all levels of organisations in Ireland and globally to help them shape their organisations culture, motivate employees in times of change and bring their values to life. Often, companies find that their organisations business objectives are not being met because there is a misalignment with the goals and the communication approach to getting there. An effective internal communications strategy can help leaders, teams, and organisations to get things done.
Our services include:
- Change Management
- Employer Brand Strategy
- Employee Engagement
- Internal Research
- Compliance & Ethics
- Reward Systems
- Recruitment Programmes
Change Management Change of any kind is only possible if you engage your workforce in making it happen. Through internal communication, we help organisations succeed in times of change, engaging with managers, employees and other stakeholders, moving them forward. H+A can provide you with the process, techniques and most importantly, the communication tools to manage the people-side of change that will achieve the required outcomes, and ensure that the change is effective within the individual, the team and the wider organisation.
Employer Brand Strategy Months of creative and strategic thinking and the cost of implementation brings your brand to life. But that can be time and money wasted if your employees do not know and understand the strategic direction of your organisation and if they don’t act as ambassadors for it. An effective employer brand strategy will result in increased engagement and performance, and result in your employees becoming ambassadors for the brand and living the brand through every level of the organisation. Your brand values as an employer should be promoted internally and communicated externally.
Employee Engagement Employee engagement drives organisational performance through improved productivity, better customer service and increased commitment. How long would employees remain ‘engaged’ in an organisation in which they had no belief and where there were no bonds? Engagement with the organisations vision and goals will help you to develop that belief and help to increase organisational effectiveness and performance.
Internal Research Gaining insight into employee opinions and attitudes can be a very important and powerful tool in planning all aspects of internal communications programmes. H+A Marketing & PR has extensive experience and expertise in this area as well as a proven track record in formulating strategies to address issues identified through the research process.
Compliance & Ethics The behavior that is expected of employees very often has a legal or regulatory requirement. All industries have legislation that dictates what is allowed. At other times, the requirement is so that employees simply comply with the organisations own code of behavior. Either way, employees need to know and understand the behaviors that are expected of them, know the consequences of failing to comply with these behaviors and need to understand how to deal with breaches of codes of behaviour or legal/regulatory requirements. Communicating behavioral codes is often not enough, establishing a culture of compliance is now a requirement in a growing number of industries. Laws and rules give structure, but how do we go about driving compliance forward in our organisations? Like all situations where a change in attitude and behavior is required, effective communication must be an integral part of any compliance strategy.
Reward Systems Like all incentive schemes, employee reward systems are only effective when they are fully embraced by the relevant target audience. Investment in employee reward programmes can be costly, and still many companies struggle to deliver key messages relating to their rewards schemes. As a result, they are often left wondering why employees do not see the value of what is on offer. At H+A Marketing & PR, we identify the most effective way to communicate your messages and optimize your resources.
Recruitment Programmes The labour market has changed in recent times, but the headache of recruitment is still as acute as it was. Finding a quality candidate is still fraught with difficulty. The time and cost involved, means finding the right candidate, first time, is crucial. In this context it is critically important to position your organisation as the employer of choice within the recruitment market. Attracting the best available candidates in the sufficient numbers that will sustain your organisation will only be achievable if we use recruitment as an opportunity to showcase the company as an employer who can accommodate and nurture the individual. Identifying the correct strategy, the appropriate media, the processes, procedures and the tone of the communication with the candidates is all critical if you are to attract the right people.