H+A Connect

Supermacs Radio Advertising Campaign

Objectives

To increase sales (all adverts were based on price promotions, e.g. chicken meal deal only €4.95).

Components

Creation of numerous radio adverts over a 2 year-period as well as the jingle “Supermacs Taste Life”, copywriting of radio adverts and radio production – national broadcasting.

Outcome

Increased sales and increased awareness; one radio advert was nominated for an award and was short-listed to the top 3, beating McDonalds.

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