Advertising Agency in Dublin, Cork, Galway and Limerick.

City Quay Launch

Objectives

To excite the people of Waterford with the plans for City Quay and demonstrate that City Quay is a real project and that TRM and its partners can make it happen.

Components

Coordination of media briefings and press conference, media training, drafting and circulation of press releases, communications strategy, branding, event design, co-ordination and management; story board of the development, design of invitations, brochure, multimedia production of e-invite, DVD and website development.

Outcome

Over 100 attendees at launch event, significant national and local publicity across TV, radio and press, public support from the President of the Chamber of Commerce in Waterford for the project, public support from Minister for Arts, Sports & Tourism for the project, huge public interest generated.

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