Advertising Agency in Dublin, Cork, Galway and Limerick.

Riverbank Online Advertising Campaign

Objectives

To create a communications strategy that emphasises the quality and attractiveness of all of the company’s developments To develop compelling, credible messaging for the company which would replace the old sales formula via the internet To deliver standout and cut through to the target audience To maximise and optimise web presence To drive enquiries for the developments and increase sales

Components

Promotion via daft.ie, irishexaminer.ie, propertynews.ie On-line advertising campaign to promote the new Riverbank web site Promotion in the Irish Examiner that would build excitement locally and drive enquires through non-conventional adverts (e.g. traditional adverts were replaced with adverts in the shape of houses) Radio campaign on 96/103FM

Outcome

Increased awareness of Riverbank developments and their properties.

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