Advertising Agency in Dublin, Cork, Galway and Limerick.

Blarney Woollen Mills Rebrand

Objectives

To re-vitalise the brand image making it more relevant for today’s shopper and to reposition the brand as traditional with a contemporary feel, design-led quality products.

Components

Brand identity, bags, tags, in-store POS, press adverts and outdoor signage.

Outcome

Too early to say as only in the implementation stage, positive feedback from shoppers and a recruitment press ad based on the new template won an award.

Images