Pat Kierans
Pat is a marketer with an impressive track record in the area of brand development and strategy and has nearly 20 years experience gained with a range of blue-chip companies in Ireland and the UK. During his time in the UK, among his achievements, he established the Patak's brand as the UK's fastest growing grocery brand in 1993/94. Subsequently, he launched the brand successfully in over 20 countries worldwide. Closer to home, he was Marketing Manager for Bulmers for over six years. Under his stewardship, the Bulmers brand was completely re-positioned from being perceived as cheap, down-market and crude to being accepted as a premium, aspirational brand. More recently, he was head of marketing and sales for leading media group, Thomas Crosbie Holdings before founding Connection Marketing Communications in 2004. Passions other than marketing include music and sport, and in particular, the beautiful game.