Vivo Las Vegas!
The consumer promotion for Mangan’s Wholesale Vivo symbol store “Vivo Las Vegas” went live today. The concept for the consumer promotion was developed by H+A Marketing & PR and will run for a 6-week period.
The campaign includes a national radio promotion on Today FM. The mechanic of the campaign is “spend €10 in a Vivo symbol store and enter a draw to win a trip to Las Vegas”. The elements included in the campaign are: branded Vivo Las Vegas scratch cards, in-store POS as well as presentation packs for retailers.
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