New integrated marketing campaign for 4HOME Superstores
H+A Marketing & PR has devised and executed a new integrated marketing campaign for 4HOME Superstores.
The campaign includes press advertising, radio advertising, on-street promotions, outdoor media, leaflet drops and public relations as well as a launch event.
The objective of this multi-channel campaign is to launch and drive sales of a new range of Sigma3 4HOME Superstores kitchens. Its highlight will be a guest appearance by Ireland’s boxing champion, Ken Egan, who recently won an Olympic Silver medal in Beijing.
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