Minister for Foreign Affairs, Micheál Martin TD, launches the INNOVATE Centre
Minister for Foreign Affairs, Micheál Martin TD, today unveiled INNOVATE, a new Centre of Business Excellence in Cork that has been set up to help companies foster a culture of innovation in their business, boost productivity and achieve growth through strategic innovation.
The INNOVATE centre has been established by H+A Marketing + PR, the largest full-service communications agency outside of Dublin. The new INNOVATE centre will provide the room to expand and enhance the company’s offering to all clients including overseas clients operating in international territories.
The INNOVATE centre will include a real-time video conferencing suite to cater for international clients, eight collaborative work stations, a competitor and market analysis team and a roster of industry experts available to help clients in different industry sectors.
Commenting at the launch, Minister for Foreign Affairs, Micheál Martin TD said, “Innovation is essential to business success and, in many cases, recovery - it can improve a businesses’ chance of surviving, and also help it to grow and drive greater profits. It is never too early or late to build a culture of innovation in an organisation. In these tough economic times, Irish businesses should embrace a spirit of innovation to help them stay competitive and sustain growth in both home and international markets. I applaud the move by H+A Marketing + PR to crystallise this process of innovation through their INNOVATE service and I wish them every success in helping businesses both at home and abroad.”
Explaining the enhanced new INNOVATE service and centre, Brian Healy, MD of H+A Marketing + PR said, “Innovation is a creative process and through our INNOVATE service we’ve had some real success with several of our Irish and internationally-based clients. In some cases, we’ve identified opportunities for innovation that involved adapting a product and service to the way the marketplace was changing. In other instances, our INNOVATE service resulted in our clients introducing new technology, overhauling an existing service or transforming their work practices. This new centre of excellence will help us develop the service further and provide an enhanced service to our growing roster of clients.”
Healy continued, “We see fantastic examples of innovation all around us - if Apple hadn’t innovated, we wouldn’t have the iPhone, without Amazon we wouldn’t be able to access the world’s biggest library of books online, without Toyota we wouldn’t have hybrid cars today - these are just a small few examples of how companies successfully innovate. We look forward to bringing similar positive force of change and innovation to our clients with our enhanced INNOVATE Centre of Excellence.”
Results-driven
The key to INNOVATE is producing ideas that build brand value, improve productivity and help make the business more competitive - whether that’s enhancing a service or reducing costs. The end result of INNOVATE is the same whether you’re a family-owned small business or a giant multinational corporation - innovate to improve your business offering and ultimately improve your bottom line.
