Launch of the New White Hat Brand at the Catex Exhibition
Today marked the launch of the White Hat, the new and exciting brand in the food service category from Stonehouse at the Catex Exhibition in the RDS. White Hat will be exhibing at this expo until Wednesday and hopes to generate awareness of its new exciting label.
H+A Marketing & PR worked with Stonehouse to develop the White Hat brand. After conducting extensive research, it was established that there was a need to develop a brand that reflected customers needs and concerns. White Hat is that brand.
The White Hat icon family is designed to represent the products in a clear, basic visual language. The newly-designed icons, incorporating the hand-drawn scribble element, are used in place of photographic representations of the products. This allows for more structured, consistent and stylised visuals, in keeping with the White Hat brand, rather than being limited by the often low quality product photographs. This also helps to implement the same brand elements consistently across all items, and thus maintain the brand itself. H+A Marketing & PR also developed a website for the brand www.whitehat.ie and a tactical direct mail campaign.
