H+A Appointed by Barry Group
Barry Group, one of Ireland’s leading wholesale distributors and the operators of over 215 Costcutter and Quikpick stores around Ireland, has appointed H+A Marketing and PR to handle all aspects of the company’s communications requirements, from marketing and PR to strategic brand development and media buying.
The announcement by Barry Group of a strategic communications spend of up to €2 million in 2009 comes on the back of recent positive financial results which recorded a 6% increase in overall group profit after tax, achieved in difficult retail conditions.
Jim Barry, Managing Director of Barry Group said, “Following on from our recent end of year results we are looking to 2009 as a year of growth, development and opportunity. Strategic communications are vital to the growth of any business and, with this in mind, we have appointed H+A Marketing and PR. Not only does the consultancy match our growth aspirations, but their integrated communications offering provides exactly what Barry Group is looking for.”
Barry Group and its retailers had a combined investment of over €25 million in 2008 which included the revamp of 25 new stores and the development of a number of Greenfield sites. The target for 2009 is the opening of 22 new stores, leading to the creation of 300 jobs.
“We are delighted with the appointment as it allows us to fully utilise our skills,” said Pat Kierans, Director of H+A Marketing and PR. He went on to say, “It is great that Barry Group has seen the benefit of having us as their bolt-on communications department. As the only full service strategic agency based outside of Dublin we are in a position to offer clients such as Barry Group a unique service.”
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