DROMOLAND COLLECTION APPOINTS H+A MARKETING + PR
Dromoland Collection, comprising two of Ireland’s most celebrated five-star hotels Dromoland Castle in Co. Clare and Castlemartyr Resort in Co. Cork, has called on H+A Marketing + PR to handle all its PR and marketing activity in Ireland.
H+A, the largest full-service marketing and PR agency outside Dublin, will work on the strategic brand positioning for Dromoland Collection, as well as provide on-going consumer and trade media relations, issues management and digital support. H+A will also oversee the design and production of advertising and marketing campaigns executed in the domestic Irish market.
H+A’s campaign will focus on differentiating the Dromoland Collection brand launched last April when Dromoland Castle owners took over Castlemartyr Resort in East Cork. A revised group communications strategy will focus on the inimitable rich heritage and superior five-star service of both hotel properties, creating greater synergies between the two. H+A will also be announcing a range of new visitor experience packages and value offers that will help re-engage consumers and drive greater awareness for Dromoland Collection.
Mark Nolan, Managing Director of Dromoland Collection, said: “the calibre of agencies that pitched for this business was five star but H+A shone through for their excellent understanding of our brief, their enthusiasm and smart creative ideas that were rooted in robust strategic research and thinking. We’re excited about creating some brilliant consumer and b2b campaigns with them that engage our customers and put Dromoland Collection’s offers front of mind with those seeking an affordable five-star break.”
Aideen McGrath, Director of Consumer and b2b PR at H+A said: “We’re thrilled to be working on Dromoland Collection. Dromoland Castle is one of the most famous castle hotels in the world and our work will help leverage greater synergies between Dromoland and Castlemartyr under the Dromoland Collection brand in the Irish market. Both offer five-star luxury and out-of-this-world visitor experiences at affordable prices so there’s plenty of inspiration to help fuel our exciting new PR and advertising campaigns.”
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