City Quay Launch
Monday saw the successful launch of the new City Quay development for Waterford City. The €400 million City Quay development, planned for the site of the Ard Rí Hotel in Waterford City, will feature a brand new hotel and upwards of 400,000 square feet of retail, commercial, residential and cultural space.
The development is expected to create 500 jobs during construction and will provide over 3,000 jobs for Waterford City when it is completed.
The philosophy of the City Quay development is to create a truly sustainable development which is socially just, environmentally responsible and economically viable. This development has been designed to create a good life for those who live there without compromising the ability of future generations to do the same. There will be a conscious drive to enable local businesses and entrepreneurs establish themselves in the development, helping the growth of indigenous business and making City Quay an integral part of Waterford.
As part of the project, H+A Marketing & PR delivered each of the following:
• Communications strategy,
• Event design, co-ordination and management;
• Story board of the development,
• Public Relations
• Design of invitations
• Brochure
• Multimedia production of e-invite, DVD and website
