Bon Secours Health System Communications Contract Awarded
H+A Marketing & PR has been awarded the national communications contract for the Bon Secours Health System. Under the arrangement, the company will manage all of the Bon Secours communications and strategic marketing requirements.
The Bon Secour Health System, which is not-for-profit, is the largest private healthcare provider in Ireland with over 2,000 staff employed in its five hospitals in Dublin, Galway, Tralee and Cork.
“The private healthcare sector in Ireland is changing rapidly, while we are curently pursuing a €150 million expansion programme across the organisation. It is important that, as a fast-growing organisation, we are able to effectively communicate with all our stakeholders and in particular all who avail of our services”, according to Pat Lyons, Chief Executive, Bon Secours Health System. “We were very impressed with the communications strategy presented by H+A Marketing & PR in what was a very competitive process and we look forward to working with them”.
“As a not-for-profit organisation, we believe, that Bon Secours has a unique offering in the private healthcare market”, said Pat Kierans, Managing Director, H+A Marketing & PR. “The healthcare sector is in a period of great change and in this challenging climate effective communication is vital. We are delighted to partner with the Bon Secours Health System as they continue to offer the best of international practice and the best of Irish care”.
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