The death of TV advertising?
Posted by Ian Armstrong on February 25, 2009 in Advertising with 0 CommentsKind of a strong headline but this statement has been thrown around for quite a while.
Nowadays, with falling advertising revenue streams, companies (quite rightly) are looking for more for their marketing spend. But what can we offer clients nowadays to enhance and compete with traditional media advertising?
Most of us would agree these days we are exposed to an ever-increasing amount of online video. A recent statistic shows 85% of the regular online population in Europe watch over half of their movie content online. This encompasses news and entertainment shows. This figure is growing all the time and the writing would seem to be on wall for the end of traditional TV programming. But where does that leave advertising?
When this technology becomes the norm to allow us to download our weekly series or soap and we find we don't have to watch advert breaks where will be exposed to advertising campaigns? That technology is here already but less than 10 percent of internet users use it regularly. I have to say I would always prefer not to have to watch through adverts.
How many websites are getting around this issue is 'pre -roll' or 'post-roll'. This simply is a short advert that runs before or after a movie plays. I have to say I find this less objectionable when I am watching online content than the traditional advert breaks when watching standard TV show broadcasts. The age of Sky+ has arrived.
All of this of course is still in a constant state of flux with the advertising industry still trying to come to terms with emerging technologies and changing viewing habits. Every marketing agency have their own way of packaging their offerings to give their clients a fresh mix of traditional and new media technologies. Exciting and challenging times lie ahead.
Ian Armstrong ’s areas of expertise include motion graphics animation and video production. He’s been working in the design and new media industry for nearly fifteen years. Find out more at Ian's Profile. Don't forget to subscribe if you'd like to hear more!
Trackback URL
Enjoy this post? Share it with others.
Comments
About H+A Blog
Our blog was created to educate, inspire, provoke thoughts and generate ideas.
It is a voice of our passionate team who shares its knowledge and views on marketing, PR, branding and new media, while also discussing the latest trends, innovation and technology in the communications industry.
Categories
Recent Entries
- Employees, Social Media and Trust - Oct 27th
- Best of blogs: what we read last week - Oct 17th
- The rise and stall of checking in
- Facebook vs. Google +.....the social media war - 2nd August 2011
- Tips on how to survive the Dragons Den - 14th July 2011