If you fail to plan….you plan to fail
Posted by Tina Quinn on December 22, 2009 in Public Relations, Strategic thinking with 0 CommentsThis is a well worn phrase and one very well suited to the PR industry. Planning is absolutely key to a successful PR campaign and, in my experience, lack of planning is often the missing piece of the jigsaw when things go wrong. As we prepare to wave goodbye, and some might say good riddance to 2009, there is one piece of advice I would give to existing and prospective clients for 2010. Plan, plan, plan!
It goes without saying that businesses need to prepare comprehensive business plans on a yearly basis. Unfortunately, many companies don't always give the same consideration to their communications requirements and still expect to get positive media coverage without putting in the ground work at the planning stage. Without it, businesses cannot possibly expect to be able to maximise profiling opportunities or, indeed, prepare for potential issues which might arise along the way.
A PR plan is often prepared in conjunction with a company's marketing plan and ideally one should compliment the other so that a coherent communications strategy can be rolled out. In terms of timescale, the plan should cover a 12-month period. However, plans are often put in place to cover the first six months of the year, with a review or evaluation process before a plan is compiled for the rest of the year.
Whatever the agreed timescale, the key here is planning. Even if the plan needs to be tweaked or altered at various intervals at least there will be an overall blueprint to work from.
So here's to 2010. Let's hope it's an improvement on 2009 from an economic point of view and remember, it's never too early to plan for your company's PR requirements, the results will speak for themselves!
Tina Quinn ’s specific areas of experience and expertise include media relations, strategic planning and event management which she mastered working with clients across a broad range of industry sectors.Find out more at Tina's Profile. Don't forget to subscribe if you'd like to hear more!
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