How Social Media Can Help You - 4th May 2011
Posted by Barry Cassidy on May 04, 2011 in Marketing, Online, Social Media with 0 CommentsThese days, if you’re serious about being hired or marketing effectively, you really need to put your computer to work.
Gone are the days of simply posting your résumé on CareerBuilder, e-mailing former colleagues and trolling company websites for open slots. These days, if you’re serious about being hired or marketing effectively, you really need to put your computer to work. That means getting word out on social sites like Facebook and MySpace, sending instant job-search updates via messaging feeds like Twitter, and meeting new people who might be able to lend a hand through Web-networking outfits like LinkedIn and Ryze. Being pro active is key really.
The rise of Social Media is changing the world of PR. I think it’s affecting all the other worlds as well…marketing world, business world you get the gist I’m sure. All worlds affected by Social Media…
One of the most important points that I learned was to be authentic when communicating and that content is key to engagement. Communicating authentically can get you noticed in the PR world.
Some top examples of recruitment via Social networking and ways to get noticed:
- Laura Tosney's YouTube video helped her land a job at 33 digital by creating a video using flicker stating reasons to employ her why she should be employed. Quite an ingenious move well worth a watch got a lot of publicity in the PR world. Watch This Youtube Video
- Matt Watson used Twitter to make contact with Rainer PR at speedcommunications.com and caught their attention via his blog. Bit of a revolutionary one of the first to successfully land a job using just social media.
- Create your own content like Josh Halliday’s SR2 Blog at JoshHalliday.net or Social web thing.com helped them both land jobs due to their impressive content. This is an excellent opportunity to show off what you know by creating your own blog or web site…pretty easy to create but hard to make it worth reading, takes a lot of time and effort.
- Tesco created their own micro site to create their own form of media. Individuals can do this so others can see who you are and what your about (possibly need to be a bit of a wizard at computers to do this effectively).
- Use Facebook to promote yourself. Just take a look at this character Chris Waggoner at facebook.com. But there are always two sides to each story, a very limited number have used it extremely effectively. Look at Wolfstar & Jed Hallam.
- Comment on suitable trade magazines for the industry you are involved in for example PRweek.com for the PR cats.
The main point being you don’t need to be a multi-billion dollar company to get noticed and succeed in the Social Media world and every time you create something authentic via social media you are giving yourself an edge over a person who may have the exact same qualification’s as you when going for a job.
Useful sites are quora.com and about.com to start you off on your online presence journey.
The end.
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