Best posts of 2009

Posted by Anna Knapik on December 22, 2009 in Online, Social Media with 0 Comments

Since the H+A Blog is almost one year old and it's the end of the year, we've decided to publish a list of our top 10 most visited posts of 2009. Given that we are an integrated communications agency, dealing with a broad spectrum of communications, there's little wonder the top blog topics of 2009 vary greatly, spanning from PR and strategic marketing, through to advertising, graphic design, social media and internal comms.

1. Corporate Social Responsibility for Beginners

CSR is about companies behaving in a socially responsible manner with all of its stakeholders, including employees and the local community. Read more...

2. A positive recession

All the talk at the moment is that we are in/will go into/have been in a recession. There has obviously been a significant amount of negative coverage of this and the next few months will show the extent that it will have on marketing. Read more...

3. Seen, but unseen…

Rather than rant on about the loss of Letraset, or the sticking qualities of Cow Gum as opposed to spray mount or how to explain Pica Ems, I’ve decided to just pen a little ditty about some examples of hidden design I’ve come across. Read more...

4. What is the value of values? Communicating corporate brand values

The values of a corporate brand give guidance for making decisions and taking actions from a micro day-to-day level to a macro strategic planning function. Knowing the overarching goals of the company gives direction to all employees. Read more...

5. The death of TV advertising?

Nowadays, with falling advertising revenue streams, companies (quite rightly) are looking for more for their marketing spend. But what can we offer clients nowadays to enhance and compete with traditional media advertising? Read more...

6. Creative PR: the value of the ‘Big Idea’

Creative ideas are the lifeblood of good PR. Fact. Without a stand-out creative idea a brand’s PR campaign is merely a suite of tried and tested PR tools – a survey here, a photo-call there and why not throw in a nice celebrity endorsement plug while you’re at it? Read more...

7. Staff Newsletters – publish online or print hard copies?

I sit on the fence when it comes to the Staff Newsletters. It’s not a weakness of character but the result of years spent working with my clients weighing up the pros and cons of their newsletter and the different forms that they take. Read more...

8. 5 simple reasons why companies should blog

There have been a lot of discussions online on corporate blogging, its pros and cons and its impact on brands. Some marketers say that it’s quite a risky initiative as the online environment is very transparent and information published online may be used against you at some stage. Read more...

9. Internal Communications in Difficult Times

With the economic challenges we are currently enduring and the ensuing organisational change and challenges, internal communications takes on an even more vital role. Read more...

10. From Butlers to Perks… how to satisfy an increasingly demanding consumer

Buy one get one free, 33% extra free, half price... Unfortunately, consumers have heard them all before and marketers need to look at new ways of engaging with and rewarding their customers. Read more...

For more topics, see all the 2009 posts.

Anna Knapik is passionate about corporate communications and B2B marketing. She has a particular interest in the online arena and its application across various marketing disciplines.
Find out more at Anna's Profile. Don't forget to subscribe if you'd like to hear more!

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