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If you fail to plan….you plan to fail

Posted by Tina Quinn on December 22, 2009 in  Public Relations, Strategic thinking with 0 Comments

This is a well worn phrase and one very well suited to the PR industry. Planning is absolutely key to a successful PR campaign and, in my experience, lack of planning is often the missing piece of the jigsaw when things go wrong. As we prepare to wave goodbye, and some might say good riddance to 2009, there is one piece of advice I would give to existing and prospective clients for 2010. Plan, plan, plan!

Creative PR: the value of the ‘Big Idea’

Posted by Aideen McGrath on September 10, 2009 in  Creative, Public Relations, Social Media with 1 Comment

Creative ideas are the lifeblood of good PR. Fact. Without a stand-out creative idea a brand’s PR campaign is merely a suite of tried and tested PR tools – a survey here, a photo-call there and why not throw in a nice celebrity endorsement plug while you’re at it?

In Recession, Government must engage, give focus

Posted by Ann-Marie O'Sullivan on June 29, 2009 in  Industry comments, Public Relations with 0 Comments

The annual Awards for Excellence in PR took place at a sell-out event on Friday, June 26th, 2009 at the Conrad Hotel, Dublin. The awards in the 13 categories were presented by Minister for Finance, Brian Lenihan TD and myself, in my capacity as Chairman of PRCA (Ireland). The following is the address I delivered at the awards ceremony.

Don’t be afraid to put your head above the parapet!

Posted by Tom O'Sullivan on May 20, 2009 in  Industry comments, Public Relations with 0 Comments

‘We’d like to keep our head down’ is a phrase I’ve heard more and more regularly over the last few months as the full impact of the recession is felt. Companies are nervous about talking about good news or investments because no one is sure what’s around the corner.

Corporate Social Responsibility for Beginners

Posted by Tina Quinn on March 03, 2009 in  Public Relations with 0 Comments

CSR is about companies behaving in a socially responsible manner with all of its stakeholders, including employees and the local community.

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About H+A Blog

Our blog was created to educate, inspire, provoke thoughts and generate ideas.
It is a voice of our passionate team who shares its knowledge and views on marketing, PR, branding and new media, while also discussing the latest trends, innovation and technology in the communications industry.

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Recent Comments

• By Paul on 02/06/2010
  

  Interesting Pat. Slothful journo’s are nothing new. However let’s take the postitives:…
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• By Ahmed Khalifa on 28/05/2010
  

  I couldn’t agree with you more. The media is capable of creating…
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• By Una McBreen on 18/05/2010
  

  Glad we got you thinking Tom. Really enjoyed giving the presentation.Hopefully we…
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• By Martina on 31/03/2010
  

  Thanks for the lesson Anna… really good.

  
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