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Best of blogs: what we read last week - Oct 17th

Posted by Dave Molloy on October 17, 2011 in Advertising, Graphic Design, Public Relations, Social Media, Web technologies with 0 Comments

Here's some of the best of last week's reading in advertising, PR, social media and digital life from our staff.

How social media has changed the PR and communications sectors? - 5th April 2011

Posted by Aideen McGrath on April 05, 2011 in Public Relations, Social Media with 0 Comments

Social media has brought us on a communications adventure and introduced new rules of branding and consumer engagement. Quick, easy access to information has upended the way in which consumers absorb info and make their choices.

The importance of the follow-up

Posted by Tom O'Sullivan on August 06, 2010 in Industry comments, Public Relations with 0 Comments

It’s something I hate doing. Picking up the phone to chase someone for feedback, to try and push a story, to push for something before a deadline is not something I enjoy or am terribly good at. But, and I know many journalists will vehemently disagree, it’s something that has to be done.

72% Experience Increase in PR Business in Last Six Months

Posted by Ann-Marie O'Sullivan on June 25, 2010 in Industry comments, Media, Public Relations with 0 Comments

The 17th annual Awards for Excellence in PR took place on Friday, June 25th, 2010 at the Conrad Hotel, Dublin. The awards were jointly presented by Minister for Foreign Affairs, Micheál Martin TD and myself, in my capacity as Chairman of PRCA (Ireland). My address at the awards ceremony follows:

PR STUDENTS DIGG SOCIAL MEDIA

Posted by Tom O'Sullivan on May 11, 2010 in Public Relations, Social Media with 1 Comment

18 CIT students prompt Tom O'Sullivan to examine the evolution of social media and the importance of defined strategies for companies engaging with social media.

Is perception reality?

Posted by Tom O'Sullivan on February 23, 2010 in Media, Public Relations with 0 Comments

One of the things you hear fairly often in PR is that ‘perception is reality’. It’s a phrase that has always annoyed me, mainly because it so often turns out to be true.

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It is a voice of our passionate team who shares its knowledge and views on marketing, PR, branding and new media, while also discussing the latest trends, innovation and technology in the communications industry.

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