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The importance of the follow-up

Posted by Tom O'Sullivan on August 06, 2010 in Industry comments, Public Relations with 0 Comments

It’s something I hate doing. Picking up the phone to chase someone for feedback, to try and push a story, to push for something before a deadline is not something I enjoy or am terribly good at. But, and I know many journalists will vehemently disagree, it’s something that has to be done.

72% Experience Increase in PR Business in Last Six Months

Posted by Ann-Marie O'Sullivan on June 25, 2010 in Industry comments, Media, Public Relations with 0 Comments

The 17th annual Awards for Excellence in PR took place on Friday, June 25th, 2010 at the Conrad Hotel, Dublin. The awards were jointly presented by Minister for Foreign Affairs, Micheál Martin TD and myself, in my capacity as Chairman of PRCA (Ireland). My address at the awards ceremony follows:

PR STUDENTS DIGG SOCIAL MEDIA

Posted by Tom O'Sullivan on May 11, 2010 in Public Relations, Social Media with 1 Comment

18 CIT students prompt Tom O'Sullivan to examine the evolution of social media and the importance of defined strategies for companies engaging with social media.

Is perception reality?

Posted by Tom O'Sullivan on February 23, 2010 in Media, Public Relations with 0 Comments

One of the things you hear fairly often in PR is that ‘perception is reality’. It’s a phrase that has always annoyed me, mainly because it so often turns out to be true.

If you fail to plan….you plan to fail

Posted by Tina Quinn on December 22, 2009 in Public Relations, Strategic thinking with 0 Comments

This is a well worn phrase and one very well suited to the PR industry. Planning is absolutely key to a successful PR campaign and, in my experience, lack of planning is often the missing piece of the jigsaw when things go wrong. As we prepare to wave goodbye, and some might say good riddance to 2009, there is one piece of advice I would give to existing and prospective clients for 2010. Plan, plan, plan!

Creative PR: the value of the ‘Big Idea’

Posted by Aideen McGrath on September 10, 2009 in Creative, Public Relations, Social Media with 1 Comment

Creative ideas are the lifeblood of good PR. Fact. Without a stand-out creative idea a brand’s PR campaign is merely a suite of tried and tested PR tools – a survey here, a photo-call there and why not throw in a nice celebrity endorsement plug while you’re at it?

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Our blog was created to educate, inspire, provoke thoughts and generate ideas.
It is a voice of our passionate team who shares its knowledge and views on marketing, PR, branding and new media, while also discussing the latest trends, innovation and technology in the communications industry.

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