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Not a time for following the herd

Posted by Pat Kierans on April 24, 2009 in  Branding, Industry comments, Marketing with 0 Comments

OK, so we've all read the advice that extols the virtues of marketing your way out of recession 'Now is the time to grow share, not profit', 'brands that invest in marketing through the recession are the ones that will benefit most from the upturn', etc.

A positive recession

Posted by Kevin Kent on February 27, 2009 in  Industry comments with 0 Comments

All the talk at the moment is that we are in/will go into/have been in a recession.

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• By Paul on 02/06/2010
  

  Interesting Pat. Slothful journo’s are nothing new. However let’s take the postitives:…
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