H+A Connect

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Integration, not just price promotion!

Posted by Warren Davidson on April 17, 2009 in  FMCG, Marketing, Promotions with 0 Comments

Let’s face it – on the whole, we’ve had it pretty easy over the last ten years and after talking about it and speculating whether it will or won’t happen, the downturn presents everyone with new challenges and none more so than branding.

From Butlers to Perks… how to satisfy an increasingly demanding consumer

Posted by Laurie Fitzgibbon on March 26, 2009 in  FMCG, Promotions with 1 Comment

Buy one get one free, 33% extra free, half price... Unfortunately, consumers have heard them all before and marketers need to look at new ways of engaging with and rewarding their customers.

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About H+A Blog

Our blog was created to educate, inspire, provoke thoughts and generate ideas.
It is a voice of our passionate team who shares its knowledge and views on marketing, PR, branding and new media, while also discussing the latest trends, innovation and technology in the communications industry.

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Recent Comments

• By Paul on 02/06/2010
  

  Interesting Pat. Slothful journo’s are nothing new. However let’s take the postitives:…
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• By Ahmed Khalifa on 28/05/2010
  

  I couldn’t agree with you more. The media is capable of creating…
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• By Una McBreen on 18/05/2010
  

  Glad we got you thinking Tom. Really enjoyed giving the presentation.Hopefully we…
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• By Martina on 31/03/2010
  

  Thanks for the lesson Anna… really good.

  
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