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FIFA ready for Ambush

Posted by Pat Kierans on June 08, 2010 in  Advertising, Branding, Creative, Marketing with 0 Comments

With the World Cup kicking off on Friday, FIFA is playing hardball with those brave enough to try and ambush the official sponsors.

Being Economical with Creativity

Posted by Paul O'Flynn on March 15, 2010 in  Branding, Creative, Graphic Design with 0 Comments

In a recent competition to design a new Cadbury Milk Bar wrapper, the winner was shown to have copied a piece called “Waterfall Transforming Into White Hooded Monks”, and was subsequently disqualified! Here are the two pieces, the disqualified piece and the new winner.

Fears for the next generation of graphic designers banished

Posted by Pat O'Hare on November 09, 2009 in  Creative, Graphic Design, Industry comments with 0 Comments

I’m taken back to 1997, the year I graduated as a graphic designer or so I thought. I was going to take on the world or even Cork, I was bright-eyed, rearing to go and hugely unaware of my inflated ego.

Creative PR: the value of the ‘Big Idea’

Posted by Aideen McGrath on September 10, 2009 in  Creative, Public Relations, Social Media with 1 Comment

Creative ideas are the lifeblood of good PR. Fact. Without a stand-out creative idea a brand’s PR campaign is merely a suite of tried and tested PR tools – a survey here, a photo-call there and why not throw in a nice celebrity endorsement plug while you’re at it?

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About H+A Blog

Our blog was created to educate, inspire, provoke thoughts and generate ideas.
It is a voice of our passionate team who shares its knowledge and views on marketing, PR, branding and new media, while also discussing the latest trends, innovation and technology in the communications industry.

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Recent Comments

• By Paul on 02/06/2010
  

  Interesting Pat. Slothful journo’s are nothing new. However let’s take the postitives:…
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• By Ahmed Khalifa on 28/05/2010
  

  I couldn’t agree with you more. The media is capable of creating…
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• By Una McBreen on 18/05/2010
  

  Glad we got you thinking Tom. Really enjoyed giving the presentation.Hopefully we…
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• By Martina on 31/03/2010
  

  Thanks for the lesson Anna… really good.

  
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