http://www.haconnect.ie/blog/ en tosullivan@hagroup.ie Copyright 2010 2010-08-06T14:39:08+00:00 http://www.haconnect.ie/blog/the-importance-of-the-follow-up/ http://www.haconnect.ie/blog/the-importance-of-the-follow-up/#When:14:39:08Z It’s something I hate doing. Picking up the phone to chase someone for feedback, to try and push a story, to push for something before a deadline is not something I enjoy or am terribly good at. But, and I know many journalists will vehemently disagree, it’s something that has to be done. Industry comments, Public Relations 2010-08-06T14:39:08+00:00 http://www.haconnect.ie/blog/72-experience-increase-in-pr-business-in-last-six-months/ http://www.haconnect.ie/blog/72-experience-increase-in-pr-business-in-last-six-months/#When:13:42:57Z The 17th annual Awards for Excellence in PR took place on Friday, June 25th, 2010 at the Conrad Hotel, Dublin. The awards were jointly presented by Minister for Foreign Affairs, Micheál Martin TD and myself, in my capacity as Chairman of PRCA (Ireland). My address at the awards ceremony follows: Industry comments, Media, Public Relations 2010-06-25T13:42:57+00:00 http://www.haconnect.ie/blog/fifa-ready-for-ambush/ http://www.haconnect.ie/blog/fifa-ready-for-ambush/#When:10:34:49Z With the World Cup kicking off on Friday, FIFA is playing hardball with those brave enough to try and ambush the official sponsors. Advertising, Branding, Creative, Marketing 2010-06-08T10:34:49+00:00 http://www.haconnect.ie/blog/sport-in-the-media-more-facts-less-hysteria-please/ http://www.haconnect.ie/blog/sport-in-the-media-more-facts-less-hysteria-please/#When:10:19:43Z The Irish public deserves a more balanced media approach to controversial issues 2010-05-27T10:19:43+00:00 http://www.haconnect.ie/blog/pr-students-digg-social-media/ http://www.haconnect.ie/blog/pr-students-digg-social-media/#When:08:59:14Z 18 CIT students prompt Tom O'Sullivan to examine the evolution of social media and the importance of defined strategies for companies engaging with social media. Public Relations, Social Media 2010-05-11T08:59:14+00:00 http://www.haconnect.ie/blog/the-value-of-pr-in-a-recession/ http://www.haconnect.ie/blog/the-value-of-pr-in-a-recession/#When:14:08:16Z Don't "go dark" during a recession, says Ann-Marie O'Sullivan, Director of H+A Marketing + PR, or you'll never see the light at the end of the tunnel. 2010-04-07T14:08:16+00:00 http://www.haconnect.ie/blog/corporate-vs-personal-tweeting-a-world-of-difference/ http://www.haconnect.ie/blog/corporate-vs-personal-tweeting-a-world-of-difference/#When:11:34:37Z The world of marketing has changed dramatically and social media seems to be no longer an alternative but a must. As a result, a lot of marketing/PR/social media people juggle several social media accounts on a daily basis – for their companies, clients, and finally for themselves. Branding, Marketing, Online, Social Media 2010-03-31T11:34:37+00:00 http://www.haconnect.ie/blog/size-doesnt-matter-when-it-comes-to-social-media/ http://www.haconnect.ie/blog/size-doesnt-matter-when-it-comes-to-social-media/#When:15:44:15Z This is the story about two very different Facebook users, one a global giant with limitless resources, the other a small pub in Athenry, Co. Galway. This is the story of social media marketing with two very different outcomes. Smart Ideas, Online, Social Media 2010-03-24T15:44:15+00:00 http://www.haconnect.ie/blog/being-economical-with-creativity/ http://www.haconnect.ie/blog/being-economical-with-creativity/#When:11:24:58Z In a recent competition to design a new Cadbury Milk Bar wrapper, the winner was shown to have copied a piece called “Waterfall Transforming Into White Hooded Monks”, and was subsequently disqualified! Here are the two pieces, the disqualified piece and the new winner. Branding, Creative, Graphic Design 2010-03-15T11:24:58+00:00 http://www.haconnect.ie/blog/the-problem-with-innovation/ http://www.haconnect.ie/blog/the-problem-with-innovation/#When:15:48:42Z Very few innovations are the result of a happy accident. There might be the odd ‘eureka’ moment at the annual ‘away day’ with the whole company or a moment of unfettered genius surfaced through ‘crowd sourcing’ with your loyal Twitter followers, but by and large innovation doesn’t usually come about that way. Innovation, Strategic thinking 2010-03-05T15:48:42+00:00