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Vote No. 1 – Just do it!

Posted by Kevin Kent on June 05, 2009 in Politics, Strategic thinking with 0 Comments

Today Ireland goes to the polls for local and European elections and two by-elections in Dublin. After months of canvassing and a month of postering the streets of the country, the people will cast their votes.

Baby steps into a brave new world

Posted by Ian Armstrong on June 03, 2009 in Online, Social Media with 2 Comments

After hearing about Twitter for a while I finally gave in a few months ago and set up my profile in the micro-blogging technology everyone is talking about.

Don’t be afraid to put your head above the parapet!

Posted by Tom O'Sullivan on May 20, 2009 in Industry comments, Public Relations with 0 Comments

‘We’d like to keep our head down’ is a phrase I’ve heard more and more regularly over the last few months as the full impact of the recession is felt. Companies are nervous about talking about good news or investments because no one is sure what’s around the corner.

Not a time for following the herd

Posted by Pat Kierans on April 24, 2009 in Branding, Industry comments, Marketing with 0 Comments

OK, so we've all read the advice that extols the virtues of marketing your way out of recession 'Now is the time to grow share, not profit', 'brands that invest in marketing through the recession are the ones that will benefit most from the upturn', etc.

Integration, not just price promotion!

Posted by Warren Davidson on April 17, 2009 in FMCG, Marketing, Promotions with 0 Comments

Let’s face it – on the whole, we’ve had it pretty easy over the last ten years and after talking about it and speculating whether it will or won’t happen, the downturn presents everyone with new challenges and none more so than branding.

Conficker - why all the concern?

Posted by Denis Cullinane on April 06, 2009 in Online, Web technologies with 0 Comments

April 1st, the Conficker worm's much publicised trigger date, has come and gone, and the Internet has not imploded.

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