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The Value of PR in a Recession

Posted by Ann-Marie O'Sullivan on April 07, 2010 in with 0 Comments

Don't "go dark" during a recession, says Ann-Marie O'Sullivan, Director of H+A Marketing + PR, or you'll never see the light at the end of the tunnel.

Corporate vs personal tweeting - a world of difference

Posted by Anna Knapik on March 31, 2010 in Branding, Marketing, Online, Social Media with 1 Comment

The world of marketing has changed dramatically and social media seems to be no longer an alternative but a must. As a result, a lot of marketing/PR/social media people juggle several social media accounts on a daily basis – for their companies, clients, and finally for themselves.

Size doesn’t matter when it comes to social media

Posted by Martina Mangan on March 24, 2010 in Smart Ideas, Online, Social Media with 2 Comments

This is the story about two very different Facebook users, one a global giant with limitless resources, the other a small pub in Athenry, Co. Galway. This is the story of social media marketing with two very different outcomes.

Being Economical with Creativity

Posted by Paul O'Flynn on March 15, 2010 in Branding, Creative, Graphic Design with 0 Comments

In a recent competition to design a new Cadbury Milk Bar wrapper, the winner was shown to have copied a piece called “Waterfall Transforming Into White Hooded Monks”, and was subsequently disqualified! Here are the two pieces, the disqualified piece and the new winner.

The Problem with Innovation

Posted by Aideen McGrath on March 05, 2010 in Innovation, Strategic thinking with 0 Comments

Very few innovations are the result of a happy accident. There might be the odd ‘eureka’ moment at the annual ‘away day’ with the whole company or a moment of unfettered genius surfaced through ‘crowd sourcing’ with your loyal Twitter followers, but by and large innovation doesn’t usually come about that way.

Is perception reality?

Posted by Tom O'Sullivan on February 23, 2010 in Media, Public Relations with 0 Comments

One of the things you hear fairly often in PR is that ‘perception is reality’. It’s a phrase that has always annoyed me, mainly because it so often turns out to be true.

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Our blog was created to educate, inspire, provoke thoughts and generate ideas.
It is a voice of our passionate team who shares its knowledge and views on marketing, PR, branding and new media, while also discussing the latest trends, innovation and technology in the communications industry.

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